They’re the name you likely saw multiple times throughout the suburb, the face posted on the bus, the voice on the phone – and ultimately, the public figure shaping the price of your property.
But between the first impression and final outcome, what should real estate agents really be doing to sell your home?
It’s a fair question, and perhaps a role that seems simple and straightforward from the outside – until navigating the sale process firsthand. The reality is often far more complex, and much of the work invisible.
And when it comes to choosing the right agent, it’s without question that cheap experience can be an expensive choice. Here’s what to look for in finding the best one to represent your home.
Deep local insights, ready buyers – and better tools.
In real estate sales, success hinges on having the right connections and market know-how. Access to an extensive database of active buyers, combined with an informed grasp of their demographics, preferences and other purchasing trends, is what drives the correct pricing strategy. An agent that stays current with the latest marketing technology, such as new online bidding platforms, can be a seriously competitive edge.
An intelligent strategy – with a proven record.
Behind every successful property sale is a carefully considered plan. From the timing of your launch, to the small touches that shape how your home is presented – success lies in getting the important details right. That means working with trusted contractors such as photographers and copywriters, to stylists and trades, to ensure your home is presented at its absolute best.
Paired with a knowledge of local market cycles and a pricing strategy that attracts interest, choosing the right agent here will deliver the strongest result – not just the fastest one.
Impressive communication and negotiation skills.
A skilled agent knows how to read the room, manage expectations, and handle difficult conversations – especially when it comes to closing the deal. And it’s during the negotiation stage that confidence really counts – when timing and a measured approach can significantly influence the end price.
Honesty.
In a process filled with emotion and requiring big decisions, honest advice matters. A trustworthy agent will be open about what’s working, what needs adjusting, and what’s realistic – always in your best interest.
While every agent may hold themselves as providing a stress-free experience, only few can live up to the promise. If you want to find out what we do differently at Prudential Real Estate to guarantee a smoother experience and better results, we’d love to chat – get in touch with your local office below.
Prudential Real Estate Macquarie Fields | (02) 9605 5333 | macquariefields@prudential.com.au
Prudential Real Estate Narellan | (02) 4624 4400 | narellan@prudential.com.au
